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NFC-Enabled Digital Advertising Displays to Roll Out in U.S. Malls
By: Kiona Smith-Strickland NFC-enabled digital advertising screens will be available in 140 malls starting next month, and some major advertisers are interested, according to the NFC tag provider for...
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CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat...
By: Kiona Smith-Strickland A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s...
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UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at...
By: Kiona Smith-Strickland Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC...
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First U.S. Campaigns on Clear Channel Outdoor’s NFC Platform Set for Fall;...
By: Kiona Smith-Strickland The first two campaigns in the U.S. on Clear Channel Outdoor’s NFC-enabled out-of-home advertising network, called Connect, will launch in the San Francisco area in...
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